Suning.com's 618 home appliance consumption has exploded: customer traffic compared to the same period last year increased by 105%, and orders for old-for-new appliances increased by 63%.

Suning released the 618 Home Appliances and 3C Consumer Insights. Data shows that from May 16th to June 18th, the heat of the old-for-new consumer trend in home appliances and 3C products has not decreased. Suning's national store foot traffic increased by 105% year-on-year, old-for-new orders increased by 63% year-on-year, sales of home appliances over 10,000 yuan increased by 122%, and smart, healthy, lazy, and embedded home appliances have become important engines for consumer upgrades. At the same time, there is a trend of renewal in the 3C digital consumer market, with sales growth of 125%, 144%, and 79% year-on-year for laptops, smart watches, and mobile phones over 6,000 yuan.