Tmall's 618 purchasing users have seen double-digit growth, with 88VIP members surpassing 50 million.

On June 19th, Tmall revealed that the number of visitors and user activity on the 618 platform this year has significantly increased, with double-digit growth in full-cycle purchasing users and over 50 million 88VIP members, a record high. As of 24:00 on June 18th, the number of Taobao livestreaming rooms with transactions exceeding 100 million reached 81, with a significant performance in store broadcasts and a 21% year-on-year increase in the number of rooms exceeding 10 million. The total transaction volume of categories participating in the national subsidy program increased by 116% compared to last year's Double 11, driving double-digit growth in the overall transaction volume of industries such as home appliances, home improvement, and 3C digital products.