"618" New Observation: Farewell to zero-sum game "Battle of Consumption", E-commerce platforms shake hands and cooperate to expand global market.

As an important annual point for stimulating consumption, "618" is undoubtedly an important window for observing new trends in the consumer market. With the measures to crack down on "internal competition" being introduced, this year's "618" saw the e-commerce industry taking up the banner of "anti-internal competition" in a united manner. From the signals released by mainstream e-commerce platforms such as JD, Taobao Tmall, Meituan, and Douyin, it is evident that users are bidding farewell to complex promotional calculations, the business ecology is continuously being repaired, and platforms are breaking down payment and logistics barriers. The development logic of the e-commerce industry is being reconstructed: moving away from the zero-sum game of "consumption wars" and establishing a new ecosystem of symbiotic evolution. E-commerce platforms are reshaping the consumption market landscape by returning to values, and the path of adjustment and optimization has already begun.