Lates News

date
18/06/2025
Liu Qiangdong, Chairman of the Board of Directors of JD Group, said at a small-scale sharing session that JD's international business strategy is based on local e-commerce and building local teams. "We have more than 2,000 employees who are responsible for local procurement, local delivery, and only selling branded products." Liu Qiangdong stated that JD's international business does not follow the model of cross-border e-commerce. "I firmly believe that the model of cross-border e-commerce is not sustainable in the long term." Liu Qiangdong revealed that JD has been operating in Europe for three years and the infrastructure is basically complete. Regarding product selection, Liu Qiangdong said that JD's international strategy is different from Amazon's. "We initially signed agreements with 1,000 Chinese brands, and our goal is to make these 1,000 Chinese brands successful, which will mean success for JD." Liu Qiangdong said that it may take another five years, "We need to negotiate with each of these 1,000 Chinese brands, ensure compliance and local certifications, do a lot of work, and it may take another five years to bring all of these 1,000 brands overseas."