Lates News

The social media platform Reddit has launched two new artificial intelligence (AI) advertising features aimed at helping brands engage more effectively in conversations with platform users and increase ad engagement rates. Reddit stated that the newly introduced AI tool, Reddit Insights, will provide marketers with real-time user trend analysis to assist them in testing creativity and understanding popular topics before advertising, in order to more accurately plan marketing campaigns. In addition, Reddit will also introduce Conversation Summary Add-ons, allowing brands to integrate positive user comments into their ads to enhance the sense of belonging and natural engagement of ads in the community.