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On Monday, the Trump Group launched its own brand mobile phone network called "Trump Mobile", marking a new effort by the Trump Group to attract conservative consumers as an alternative choice to major telecommunications carriers. The Trump family has long been known for their real estate empire, luxury hotels, and golf resorts, but in recent years they have ventured into new areas such as digital media and cryptocurrencies. Before the presidential inauguration, the Trump Group announced that control of the company will be transferred to Trump's children, a similar arrangement to his first term, although concerns about potential conflicts of interest still remain. The company is the primary holding entity for most of Trump's commercial enterprises. The Trump Group announced on Monday that their new mobile joint venture will establish call centers in the US and manufacture phones in the US. Today, the Trump Group also launched the T1 smartphone, priced at $499, which will be released in September. The official website shows that the phone's operating system is Android 15.