The first domestic listed company brand development evaluation system has been released.

On June 13, at the 16th Listed Company Investor Relations Management Forum and the 2025 China Urban Development New Productivity Roadshow in Yangzhou, Securities Times and the National Advertising Research Institute jointly released the first domestic "Listed Company Brand Development Evaluation System". According to the introduction, this system evaluates the brand development of listed companies from four dimensions: leading power in brand strategy evaluation, construction power in sustainable brand development, communication power in brand public relations, and capital power in brand value and return. It comprehensively and dynamically evaluates the brand development of listed companies. At the release site, Wang Xin, Vice President of the National Advertising Research Institute and professor at the China Media University, stated that the release of this system is committed to helping listed companies enter a new stage of scientific, systematic, and dynamic evaluation of brand development, injecting brand energy into the high-quality development of the capital market. In the future, based on the establishment of the Listed Company Brand Development Evaluation System, Securities Times and the National Advertising Research Institute will provide support for brand building and communication needs of listed companies.