Bubble Mart's General Manager of Public Affairs, Wang Tao: Plush category is one of the most popular categories in the current trendy toy industry.

Wang Tao said: Plush toys are one of the hottest categories in the current trendy industry, with a very high level of discussion. According to the latest "2025 Plush Toy Industry Development Report" released by the Guangdong Toy Association, the global plush toy market size exceeded 10 billion yuan in 2024, with an annual growth rate of about 15%. Last year, the plush toy category of Pop Mart also experienced a boom, with multiple rubber plush products quickly becoming popular, driving a explosive growth of 1289% in plush toy category revenue. In addition to plush toys, we believe that building blocks, accessories and other segmented categories also have a very large market space. Our IP-based building block products have achieved good market results, and soon POP brand accessories will also open its first flagship store. Currently, the global trendy industry is in a rapid growth stage, with the market size increasing from 8.7 billion U.S. dollars in 2015 to nearly 40 billion U.S. dollars in 2023, and is expected to increase to 64.7 billion U.S. dollars by 2028, with a compound annual growth rate of 16.94%.