State Administration for Market Regulation: China's regulatory policy system for the platform economy is further improved.

The responsible comrades of the Price Supervision and Competition Bureau of the State Administration for Market Regulation answered questions from reporters on the "Guidelines for Compliance with Fees on Online Trading Platforms." Overall, the issuance of the "Guidelines" signifies further improvement in China's regulatory policy system for platform economy. The "Guidelines" are problem-oriented, specifically addressing issues such as the lack of transparency and unreasonableness in platform fees. At the same time, it emphasizes self-regulation and self-supervision of platform enterprises, enhances the proactivity of platform enterprises in implementing compliance management responsibilities, and promotes the combination of government supervision and corporate self-discipline in governance. The "Guidelines" make clear provisions for safeguarding the legitimate rights and interests of operators within platforms such as information rights and choice rights, encouraging platforms to take various measures to reduce the burden on operators, provide discounts or exemptions, and promptly respond to concerns about fee issues for operators within platforms. In the future, with the implementation of the "Guidelines," it will help platform enterprises optimize fee compliance construction, promote the healthy development of the industry, and establish a good ecology for harmonious coexistence between platforms and operators within them.