2025 Beijing Live E-commerce Shopping Festival kicks off, creating an immersive consumer experience.

The "2025 Beijing Live Streaming E-commerce Shopping Festival" organized jointly by the Beijing Municipal Bureau of Commerce and the Tongzhou District People's Government and hosted by the Beijing E-commerce Association opened at the Beijing Grand Canal Museum on the 24th. Eleven e-commerce platforms including JD.com, Meituan, Kuaishou, Douyin, and Taotian launched various consumer promotion activities. The shopping festival brought together more than 200 well-known brand enterprises, covering old and new consumer brands as well as international brands.