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The fifth BEYOND International Technology Innovation Expo (BEYOND Expo 2025) was held in Macau from May 22nd to May 24th. Reporters on the scene noted that on May 24th, He Youjun, Chairman and Co-CEO of Xingjingwei Group, appeared at the exhibition hall and participated in the forum held in the morning. At the meeting, He Youjun mentioned that the development of domestic e-sports hotels is progressing very rapidly and he also has plans to enter the market. The first hotel will be opened in Chengdu, and in the next three years, they plan to continue expanding through franchising, with a goal of having over 100 hotels. "In China, if you don't grow rapidly, you will be eliminated. We don't want to be eliminated." As for the operating model, He Youjun emphasized that they do not consider heavy asset investment in the hotel business, and it is expected that 95% of the business will be franchise operations. (Netease).
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