Economic Daily: Vigorously and systematically promote the sale of existing houses.
The article states that implementing on-site housing sales is an important exploration in building a new model for real estate development. However, it cannot be denied that compared to pre-sale systems, on-site housing sales may result in slower capital recapture for real estate companies, posing a greater test to the financial strength and operational capabilities of the companies. The real estate industry needs to find a balance between promoting on-site housing sales and facilitating the steady development of enterprises. Transitioning from pre-sale of commercial housing to on-site housing sales may require a period of adjustment and may not be suitable for a "one-size-fits-all" approach. On one hand, there is a need to increase financial support for real estate development companies. With more development funds available, the financial pressure on companies to promote on-site housing sales will be reduced, and their enthusiasm will be higher. On the other hand, promoting on-site housing sales should be combined with continued strengthening of pre-sale fund supervision. In circumstances where conditions permit, actively promoting on-site housing sales while continuing to implement pre-sales, it is necessary to ensure that fund supervision is in place to prevent capital flight, avoid delivery risks, and effectively protect the rights and interests of homebuyers.
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