Jewelry business focuses on creative research and development, laying out new products for the national trend.

date
16/05/2025
Recently, the international gold price has fallen slightly. Journalists recently conducted on-site research in the Shanghai area's gold consumption market and found that prices for gold jewelry in many branded gold shops have been reduced to below 1,000 yuan per gram. For example, on May 15th, Chow Tai Fook's pure gold price was 976 yuan/gram, and their investment gold price was 860 yuan/gram; Chow Sang Sang's pure gold price was 975 yuan/gram. Industry insiders stated that the recent drop in gold prices is mainly due to the cooling of market risk aversion. In the short term, gold prices may appear to be in a volatile pattern, but in the medium to long term, the underlying logic supporting the rise in gold prices remains. Against this backdrop, many gold jewelry companies continue to engage in creative research and development and actively promote the launch of new products.