Guizhou Maotai Wang Li responded to the view that "Maotai 1935 has already withdrawn from the competition in the price range of over one thousand yuan."

On May 12, Maotai held a performance briefing for the year 2024 and the first quarter of 2025. In response to the industry's view that Maotai 1935 has already moved out of the competition within the thousand yuan price range, Wang Li, the acting general manager of Guizhou Maotai, stated that during a period of deep industry adjustment, Maotai has always believed that "being the only outstanding one is not enough for spring, a garden filled with blossoming flowers is what we strive for." We are willing to break through with cooperation and achieve success together with other brother liquor enterprises, to cultivate a rational consumption ecology in the liquor industry, explore differentiated development paths, and provide consumers with a richer experience through a product matrix with different price ranges and flavors, collectively promoting the industry to cross the cycle and develop with high quality. Maotai 1935 liquor is the core brand of the sauce fragrance series. In 2025, Maotai 1935 liquor will continue to focus on market work in various aspects such as "strengthening the brand, establishing single items, helping channels, strengthening foundations, and improving services," aiming to enhance the "product strength, channel strength, brand strength, and terminal control strength" of Maotai 1935, continuously solidify market foundations, and enhance product potential.