Cui Dongshu: The scale of new car price reductions this year is relatively mild, and the spring car market has entered a good state of sustained strength.

On May 10th, Cui Dongshu released an analysis of the price reduction in the passenger car market in April 2025. This year, the scale of price reduction for new cars is relatively moderate. Currently, the price competition mainly involves new cars breaking through the original price floor directly upon launch, instead of the mode of increasing configurations without reducing prices. Models that have reduced prices in April did not receive much attention, so it is better for new cars to enhance their value for money. Overall, there are not many models that have reduced prices up to April 2025, mainly concentrated in new energy vehicles from February to April. There were more reductions for fuel vehicles in January and fewer in April, which is still considered normal. With the strengthening of promotion subsidies for national scrap renewal policies, the market has warmed up and the stimulating effect on the car market is evident. Therefore, the pressure of price wars has relatively eased, and the spring car market has entered a good state of continued strength.