Cui Dongshu: The scale of new car price reduction this year is relatively moderate, and the spring car market is entering a good state of sustained strength.

Wisdom Finance APP has learned that on May 10th, Cui Dongshu released an analysis of the price reduction in the passenger car market in April 2025. The scale of price reduction for new cars this year is relatively mild. Currently, the main price competition is the direct breakthrough of the original price limit for new car launches, rather than the model of price increase without price reduction. In April, there were no models with price reductions, and it is also difficult to attract significant attention with price reductions, so it is better to improve the cost performance of new cars. Until April 2025, there were not many models with price reductions overall, mainly concentrated on new energy vehicles from February to April. There were more price reductions in January for fuel vehicles and fewer in April, which is still considered normal. With the strengthening of national subsidies for scrappage and new car purchases, the market has picked up, and the stimulating effect on the automotive market is evident. Therefore, the pressure of price wars has relatively eased, and the spring automotive market has entered a good state of sustained strength.