Tmall 618: Instant discount of 15%, price protection from when the consumer pays until July 5th.

date
09/05/2025
According to Tmall, this year's Tmall 618 will feature a "official discount" that is more simple and clear - a discount of 15%, which is equivalent to 85% off. In addition to this, customers can also stack discounts like the 88VIP big consumer coupon, industry category coupons, and live broadcast room red packets. Furthermore, in order to fully protect consumer rights, Tmall 618 this year has set up a price check to prevent prices from rising after falling, and the price protection period is from when the consumer pays until July 5th. The first wave of pre-sales will start on May 13th at 8pm, with the final payment and spot purchase time from May 16th at 8pm to May 26th at 12am. According to internal sources from Tmall, the requirement for this year's 618 is two "mosts", "most affordable, most simple", and future gameplay and benefits will also be based on these two principles.