Be cautious about these points when shopping in live streaming rooms, the State Administration for Market Regulation and the China Consumers Association have issued consumer tips.

The State Administration for Market Regulation and the China Consumers Association jointly released live streaming shopping consumption tips today, reminding consumers to have a scientific understanding and make rational consumption choices in order to help consumers avoid shopping risks and protect their rights. The tips include: 1. Choosing to shop on regular live streaming platforms. 2. Handle live marketing strategies rationally. 3. Carefully select products in key categories. The China Consumers Association also reminds consumers that if they encounter false advertising or consumer fraud, they can report to the Consumers Association or relevant regulatory authorities.