Netflix (NFLX.US) launches a new version of its homepage and application integrated with search tools supported by OpenAI.

According to the Smart Finance APP, on Wednesday, Netflix launched a redesigned homepage experience aimed at making it easier for members to search for TV shows and movies. This user experience improvement is not limited to just the TV screen. Netflix has also made some changes, including adding vertical video streams, which the company says are more suitable for viewing and sharing on mobile devices. In addition, company executives announced that they are partnering with OpenAI to explore methods of integrating generative artificial intelligence into the user experience.