Zhang Yixing becomes the spokesperson for Moutai cultural tourism.

Recently, multiple influential accounts mentioned content related to "Maotai's first spokesperson Zhang Yixing", and the related topic trended on hot searches. In response to the rumors, Maotai informed Sina Finance that, after investigation, on May 17-18, Maotai Group's Maotai Wenhui Company collaborated with CCTV's CCTV Media to jointly host the 2025 Guizhou Huangxiaxi T-square music and art festival. Zhang Yixing will attend and perform at the event as a spokesperson for Maotai Wenhui.