Shein and Temu increase their advertising investment in the UK and France.

According to reports, data from the market intelligence company Sensor Tower shows that the fast fashion e-commerce platforms Shein and Temu increased their digital advertising spending in Europe in April. According to the data provided by Sensor Tower, Shein's advertising spending in France and the UK increased by 35% month-on-month, while Temu, a subsidiary of Pinduoduo, saw increases of 40% and 20% in spending.