Lates News

Meituan Travel releases insights on consumption trends for the May 1st holiday in 2025. According to Meituan Travel data, a variety of activities such as food tours, performances, seaside trips, and rural tours have driven people's enthusiasm for travel this year, with the cultural and tourism heat reaching a new high in nearly three years. Cultural and tourism orders have increased by 30% compared to the same period in 2023. The top 10 popular destinations are Nanjing, Xi'an, Chengdu, Beijing, Chongqing, Changsha, Luoyang, Wuhan, Shanghai, and Guangzhou. Among them, the turnover of in-store dining transactions contributed by out-of-town tourists has surged by 189% compared to 2023. Meituan Travel data shows that this year, 45% of cultural and tourism orders during the May 1st holiday are from post-95s, and there is a strong demand for personalized deep travel experiences. In addition, the number of leisure camping orders has increased by 390% year-on-year, with Beijing, Chengdu, Huzhou, Xi'an, and Hangzhou ranking among the top five in order volume; club and exhibition-related orders have increased by more than 200% year-on-year.