Xinmei Group: Currently conducting research on key virtual reality technologies in collaboration with the State Administration of Radio, Film, and Television and the Academy of Broadcasting Science.

On April 30th, New Media Group stated on the interactive platform that, based on the medium and long-term project "Immersive interactive full-space free viewpoint live broadcast technology integrated application for smart TV terminals" by the State Administration of Radio and Television, and the collaborative innovation project "Ultra HD immersive full-space free viewpoint interactive video platform technology research and application project" by the Science and Technology Department of Guangdong Province, it is currently conducting research on key virtual reality technologies such as free viewpoint videos in collaboration with the Broadcasting Science Institute of the State Administration of Radio and Television, Huazhong University of Science and Technology, and other units.