Institution: It is estimated that the shipment volume of TV brand manufacturers will decrease by 0.7% year-on-year in 2025.

On April 30th, according to the latest survey conducted by TrendForce, due to the impact of the US's policy of equivalent tariffs, TV brands may indirectly pass on the rising costs to retail prices in the second half of 2025, thereby suppressing consumer purchasing power. In addition, the early release of some demand in the Chinese market in the second half of 2024 due to the policy of trading in old for new is estimated to reduce the global TV shipment volume by 0.7% in 2025, leaving only 196.44 million units.