Decathlon to sell 30% of its shares in China operations

date
30/04/2025
Insiders say that French sporting goods store Decathlon has initiated the process of selling about 30% of its business in China, with the potential valuation of its Chinese business estimated at around $1 billion or higher. It is reported that Decathlon is working with a consulting firm and has attracted preliminary interest from potential investors. The company may also choose not to sell the business or consider other options to help expand its presence in the Chinese market. The company responded by stating that they are still committed to long-term development in China.