Live from CIIE | UNIQLO on the renewal of its Shanghai global flagship store: A large amount of local cultural content has been implemented, and a series of products with city characteristics has been launched.

November 8 news: From November 5 to 10, the 9th China International Import Expo was held at the National Exhibition and Convention Center (Shanghai). UNIQLO participated for the seventh consecutive year, under the theme "City of Inspiration," showcasing at a nearly 1,000-square-meter booth debut new products, 12 evolved products based on consumer feedback, and the results of its deep cultivation in the Chinese market and sustainable practices. It is understood that for the 2026 fiscal year, UNIQLO has collected more than 42 million genuine consumer feedback items globally, with product iterations all centered on users' actual wearing needs. The R&D and improvements of some core items at this year's booth came directly from the daily demands of Chinese consumers. Huang Jiaying, Marketing Director of UNIQLO China, said, "The CIIE is a grand event we look forward to every year. For us, the CIIE also gives us a great opportunity to listen to more consumers' voices."