Economic Daily: The new car race should "hit the brakes" overly rapid iteration is harming the industrial chain.

date
15/09/2026
Recently, the topic of "quickly developed cars" has surged onto trending searches, becoming a hot topic of discussion in the automotive industry. Behind this heated debate, on one hand, is the launch of hundreds of new models in the first half of this year; on the other hand, the cost of rapid development may be the lack of necessary safety validation and durability testing, and its safety hazards have become a public concern. In the transformation of new energy vehicles, carmaking methods are advancing, and the controversy over quickly developed cars is the industry's reflection on whether current competition has seen quality give way to speed, reflecting the unprecedented competitive pressure brought by crowded market segments behind the launch of a large number of new cars. The risks of quickly developed cars in product quality reliability and durability are explicit, but the harm to the healthy and sustainable development of the entire supply chain and retail terminals is implicit, and their impact on the industrial chain should not be underestimated. In the future, with the launch of special actions, automakers' head-down pursuit of the speed of releasing new products is expected to hit the brakes. As the "chain leader" industry of high-end manufacturing, the automotive industry shoulders the responsibility for the entire industrial chain to break through and move upward. Only by leading the industrial chain back to competition in "quality and technology" can it maintain the core competitiveness for healthy development in the global market.
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