Institutional players continue to enter the market, and the competition in ETFs has entered the branding stage.

After experiencing strong growth over the past two years, the ETF market is still attracting new players actively entering the market. Recently, Bank of China Fund Management reported its first ETF - Bank of China HuiLi Shanghai and Shenzhen 300 Quality ETF. In March of this year, Orient Securities Asset Management reported its first ETF product - Orient Red CSI Orient Red Dividend Low Volatility ETF, marking the official entry of this fund manager known for its active equity investments into the ETF race. In addition, since 2025, ChinaAMC Fund Management, Xinyuan Fund, Changcheng Fund, and CICC Global Fund have all laid out ETF products for the first time. However, looking at the fund flow of ETFs since April, products under fund companies that have been deeply rooted in the ETF field are more likely to attract capital inflows. In the eyes of industry insiders, as the current naming of ETFs follows the regulations of "core elements of investment targets + ETF + fund management company name", the same prefixes of relevant ETFs put more emphasis on the brand influence of fund companies.