On June 18th, Tmall saw a doubling in the growth of 133 beverage brands.

On May 27th, it was reported that since the start of the Tmall 618 sale, there has been a surge in alcohol brands, with 133 brands doubling their growth and 189 brands growing by over 50%. Among them, the top brands led the growth, with Maotai growing by 217%, Langjiu by 41%, Heineken by 19%, Maotai Prince by 61%, and Martell by 47%. From the data perspective, Tmall Supermarket's flash sales have become a new factor driving the growth of alcoholic beverages, with the penetration rate of flash sales of alcoholic beverages in Tmall Supermarket reaching close to 30%. On the first day of the sale on May 21st, the sales volume of flash sale alcoholic beverages increased fivefold compared to the same period last year.