Gamma Data: China's game market reached 24.346 billion yuan in January, a year-on-year increase of 1.22%.

On March 1st, Gamma Data released the "Monthly Report on China's Game Industry in January 2024". The data showed that in January 2024, the actual sales revenue of the Chinese game market was 24.346 billion yuan, a year-on-year increase of 1.22% and a month-on-month decrease of 2.10%, with the decline in the scale of the mobile game market being the main reason. In January 2024, the actual sales revenue of China Mobile Limited's game market was 17.687 billion yuan, a year-on-year increase of 0.39%, with limited incremental revenue from new products and a month-on-month decrease of 4.17%. In January 2024, the actual sales revenue of the Chinese client game market reached 5.6 billion yuan, a month-on-month increase of 1.95% and a year-on-year decrease of 0.89%. In January 2024, in the Gamma Data's Top 10 list of mobile game revenue estimation, "CrossFire: King of Shooting" rose by 13 places to third. Specifically, in January 2024, the scale of the Chinese game market was 24.346 billion yuan, a month-on-month decrease of 2.10% and a year-on-year increase of 1.22%. The scale of the market with the highest proportion, the mobile game market, decreased on a month-on-month basis, while the client game market saw a slight increase on a month-on-month basis, resulting in an overall decrease. Data source: China Game Industry Research Institute & Gamma Data (CNG) In January 2024, the scale of the client game market was 5.6 billion yuan, a month-on-month increase of 1.95%. In January 2024, the scale of the Chinese client game market was 5.6 billion yuan, a month-on-month increase of 1.95% and a year-on-year decrease of 0.89%. The month-on-month increase was due to a higher number of payment activities for top products monitored, with activities such as the release of new skins for "League of Legends" and "Dungeon Fighter Online" leading to increased revenue. Additionally, some products promoted consumption through Chinese New Year activities, and the synergy of "Eternal Doom" and "Douluo Continent" also generated some heat. The year-on-year decrease was mainly because during the same period last year, more products were running Chinese New Year activities, leading to higher user consumption intentions. Data source: China Game Industry Research Institute & Gamma Data (CNG) In January 2024, the scale of the mobile game market was 17.687 billion yuan, with a slight year-on-year increase. In January 2024, the actual sales revenue of China Mobile Limited's game market was 17.687 billion yuan, a month-on-month decrease of 4.17% and a year-on-year increase of 0.39%. Revenue from top products such as "Peace Elite" and "Nishui Han" decreased, but "CrossFire: King of Shooting" and "Golden Shovel Battle" brought in incremental revenue, while the overall revenue from long-term products slightly decreased. New games like "Love and Deep Space" and "Beyond the World" did not bring significant revenue increase. Data source: China Game Industry Research Institute & Gamma Data (CNG) Gamma Data's Top 10 list of mobile game revenue estimation: Two products rose more than 5 places this month. No new games entered the list. In January 2024, two products rose more than 5 places: "CrossFire: King of Shooting" and "Naruto" rose 13 and 7 places respectively. In January, "CrossFire: King of Shooting" introduced some Chinese New Year activities, launched accessories, and items, and updated the S23 event pass on January 26th. In addition, the collaboration with "Transformers" also generated some buzz. "Naruto" held its annual finals in January and launched event-limited ninjas, started its eighth-anniversary celebration on January 12th, and launched activities like "Sign-in Lottery" and "Celebration Kitchen," all of which contributed to an increase in product revenue. Data source: Gamma Data (CNG) Note: The Top 10 list of mobile games by revenue is calculated by Gamma Data through research, financial report review, monitoring of rankings, and model building during the statistical period. Product revenue includes revenue before channel deductions for iOS, Android, and jailbreak channels, excluding overseas market revenue, for reference only. Distribution of game types in the Top 50 list by revenue: Auto chess game revenue share significantly increased, while shooting and MOBA game revenue shares declined. In January 2024, among the Top 50 mobile games by revenue, the revenue share of auto chess games increased significantly compared to the same period last year, followed by interactive story games. The revenue share of shooting and MOBA games decreased noticeably. The growth in revenue share of auto chess games was mainly driven by "Golden Shovel Battle," which entered the Gamma Data revenue estimation list Top 2 this month. In January, "Golden Shovel Battle" updated its gameplay mode, focusing on the "Selected Lucky Star" season update, and also updated scriptures and stores. The decrease in revenue share of shooting and MOBA games was mainly affected by the revenue performance of top products, such as "Peace Elite" and "Honor of Kings." Data source: Gamma Data (CNG) Distribution of game IPs in the Top 50 list by revenue: Revenue share of client game IPs adaptations increased significantly, while revenue share of standalone/console IPs adaptations increased in number but decreased in revenue share. In January 2024, among the Top 50 mobile games by revenue, adaptations of client game IPs like "Golden Shovel Battle" and "CrossFire: King of Shooting" benefited from Chinese New Year activities and season updates, with a significant year-on-year increase in revenue. In addition, the number of adaptations of standalone/console IPs in the Top 50 mobile games increased, but the revenue share decreased, mainly due to the decrease in revenue share of games like "Three Kingdoms: Strategic Edition" and "Call of Duty Mobile." Data source: Gamma Data (CNG) Statistics of discontinued mobile games: A 40% decrease in the number of discontinued products in January 2024. In January 2024, there was a 40% decrease in the number of discontinued mobile game products compared to the previous month.The suspended games include "Fairy Tail: Power Awakening", "Dragon Strike", and "Crossing Star Arches".Data Source: Gamma Data (CNG) Note: The statistics cover the companies and products involved in the development competitiveness model of Gamma Data, with the statistics cut-off date being January 31, 2024. Top 10 iOS Channel Download Estimates: "Dream of the Stars" Tops the List with 3 New Games In January 2024, "Dream of the Stars" topped the iOS Channel Download Estimates Top 10 list, with 3 new games entering the list this month: "Love and Deep Space," "Beyond the World," and "White Jingshan Corridor." "Dream of the Stars" maintained its popularity from its launch month until January, maintaining high download numbers this month. As for the new games, the female-oriented game "Love and Deep Space" performed well in terms of downloads, topping the App Store game free list for six consecutive days after its launch. Another female-oriented new game "Beyond the World" stood out with its "infinite flow" world view, creating an immersive experience in gameplay, storyline, music, etc., and maintaining a position within the top 10 of the App Store game free list in January. Data Source: Gamma Data (CNG) Analysis of Advertisements for Popular Games "Love and Deep Space" "Love and Deep Space" was launched on January 18, with a significant increase in advertising volume the day before the launch, reaching peak levels on the launch day, followed by a steep decline to lower levels. In terms of rankings on the iOS game bestseller list, the game performed well in the early stages after its debut, consistently staying within the top 15 throughout the statistical period, peaking at top 5. Furthermore, the advertisements for "Love and Deep Space" were mainly distributed through the ByteDance Union, UQI Union, and QQ, with the three platforms accounting for over 80% of the total. Advertising volume data is sourced from AppGrowing Ad Intelligence Tracking, compiled by Gamma Data; the statistical period is from 1/14/2024 to 1/31/2024. First Month Revenue Top 5 New Games: Female-Oriented New Games Occupy the Top Spot with 23 Different IP Adapted Products In January 2024, "Love and Deep Space" topped the Gamma Data New Game First Month Revenue Estimates, with the first-month revenue estimated to exceed 3 billion yuan, and "Beyond the World" ranked second. Among the IP adapted products, "White Jingshan Corridor" is an anime-style game adapted from the "Gu Jian Qi Tan" IP, innovating in the combat mechanism by using RTT rules and adding elemental reactions. The launch of the first limited-time event "Voyager and the Immortal Shadow" effectively increased the game's popularity. Data Source: Gamma Data (CNG) Note: The above refers to mobile games launched in January 2024 and ranked based on the first 30 days of revenue on all domestic platforms. For products launched for less than 30 days, the first-month revenue is estimated based on their current revenue. Data is sourced from Gamma Data's mobile game revenue estimates, for reference only. New Games' Status in the Top 200 of the iOS Daily Bestseller List: Number of New Games Entering the List Increases by Over 100% In January 2024, the number of new games entering the Top 200 of the iOS Daily Bestseller List was 23, representing a 130% increase compared to the previous month, possibly related to the approaching Chinese New Year. However, some new games had a relatively short stay in the Top 200, with lower rankings for the month, so despite the decline in revenue from some older products, the revenue performance of new games was still insufficient to support an increase in revenue in the mobile game market. Data Source: Gamma Data (CNG) Recent User Comment Analysis on Newly Launched Games: "Beyond the World" 5-Star Rating 65.7% During the statistical period, "Beyond the World" received over 10,000 reviews on the App Store, with a 65.7% 5-star rating. Positive reviews praised the game's storyline and the immersive experience provided by its "infinite flow" world view. Negative comments mostly focused on the difficulty in meeting energy requirements, as well as instances of the game crashing. Statistical period: 1/17/2024 to 2/27/2024 Data Source: Gamma Data (CNG) Note: Positive comments are ratings of 4-5 stars from users, while negative comments are ratings of 1-3 stars. Actual Sales Revenue of Chinese Self-Developed Games in Overseas Markets: Slight Decrease in Overseas Market Revenue In January 2024, the actual sales revenue of Chinese self-developed games in overseas markets was $1.302 billion, a 3.24% decrease compared to the previous period. Some products saw limited revenue growth after holiday or version update activities, resulting in a decrease in revenue. Top products such as "Honkai Impact 3rd," "PUBG MOBILE," "Call of Duty: Mobile," and "Three Kingdoms: Strategic Edition" all experienced decreased revenue. Some products performed well, like "Mushroom Brave Legend" in the Greater China, Hong Kong, Macao, and South Korea regions, but the increment was not enough to compensate for the overall decrease in revenue. Data Source: China Game Industry Research Institute & Gamma Data (CNG) Changes in Games in Overseas Markets: "Mushroom Brave Legend" Tops the List, Anime-Style Games Perform Well In January 2024, the Top 5 products with revenue growth in key overseas markets came from different gaming companies, including various anime-style products like "Genshin Impact" and "Arknights." "Mushroom Brave Legend" benefited from its strong performance in the South Korean market, maintaining a position within the top 2 of the South Korean App Store game bestseller list for most of January and occasionally reaching first place. "Last War: Survival Game," a 4X strategy game combining arcade casual gameplay with survival themes, reached a broader user base. The growth of "Arknights" was driven by the Japan version's 4th-anniversary event and the start of the side story "Volcanic Dream Journey." "Saint Seiya: Shining Soldiers" expanded to the Japanese market, achieving revenue growth through the influence of the "Saint Seiya" IP and local celebrity endorsements. "Genshin Impact" benefited from the 4.4 version update at the end of January.The updates of "Zhi Chun Feng" and the annual Sea Lantern Festival, as well as the introduction of new characters such as "Xian Yun" and "Jia Ming".Data source: Gamma Data (CNG) Note: The market monitoring scope of Gamma Data on this page includes key areas such as the United States, Japan, South Korea, Hong Kong, and Taiwan in China. Top 10 overseas download calculation list on iOS channel: Diversified game types in top-ranking games, no new games included In January 2024, "Last War: Survival Game" topped the Top 10 overseas download calculation list on the iOS channel. Among the 10 products, the proportion of heavy and light games is balanced, with "Subway Princess Runner" performing well in the light games category. Due to its casual gameplay and small file size, "Subway Princess Runner" has shown good performance in emerging markets such as Vietnam and India. Data source: Gamma Data (CNG) Note: The market monitoring scope of Gamma Data on this page includes key areas such as the United States, Japan, South Korea, Hong Kong, and Taiwan in China. Top 5 new games on overseas download calculation list on iOS channel: Different gameplay types for top-ranking products, female-oriented game "Love and Deep Space" tops the list In January 2024, the globally launched female-oriented game "Love and Deep Space" topped the Top 5 new games on overseas download calculation list on the iOS channel. Additionally, "One Punch Man: The Strongest" also had good performance, as the game launched in overseas regions such as Indonesia and the Philippines on January 31 and performed well. Expanding coverage to more countries or regions in February will further increase growth. Data source: Gamma Data (CNG) Note: The market monitoring scope of Gamma Data on this page includes key areas such as the United States, Japan, South Korea, Hong Kong, and Taiwan in China.