Counterpoint Research: Global TV shipments to decline by 3% in 2023, with China driving growth in the high-end segment market.

On February 29th, Counterpoint Research published an article stating that according to global TV shipment tracking data, global TV shipments are expected to decline by 3% to 223 million units in 2023, as the strong momentum in the U.S. market is not sufficient to offset the decline in the Chinese and European markets. Samsung Electronics continues to maintain its leading position, while Chinese manufacturers Hisense and TCL are benefiting from growth in the North American market, achieving single-digit growth. Counterpoint Research's research director Tom Kang stated, "We are excited to launch Counterpoint Research's global TV shipment tracker, which is a powerful tool for assessing market and technology trends as well as the competitive environment. As the first joint product of Counterpoint and DSCC, this tracking data also demonstrates how we can bring more value to our customers, and the end result will be far greater than the sum of its parts." Source: Counterpoint Research Global TV Shipment Tracker Note: Due to rounding, numbers may not add up to exactly 100%. Although shipments of high-end TVs were down by 1% year-over-year, market share increased to 10% for the year, thanks to the surge in the Chinese market (shipments and revenue in the Chinese market grew by 39% and 49% respectively). Chinese OEMs have notably shifted towards MiniLED LCD TVs, coupled with aggressive pricing and promotional strategies, driving the development of this segment in the domestic market. With the recovery of the U.S. and European markets, it is expected that the global high-end TV segment will grow at a single-digit rate in 2024. Source: Counterpoint Research Global TV Shipment Tracker DSCC's Senior Director in South Korea, Calvin Lee, stated, "We expect the high-end TV market to perform better overall this year due to growth in screen sizes and average selling prices. The recovery of the U.S. and European markets will be an important factor, but as we have seen in China, the perfect balance of features and pricing can become a key driver of replacement rate growth."