Ministry of Culture and Tourism: Improve the mechanism for promoting culture and tourism consumption, advance the development of consumption scenarios and the upgrading of facilities.

On September 16, the Ministry of Culture and Tourism issued a notice on the distribution of the "15th Five-Year Plan for Culture and Tourism Development." It mentioned improving the mechanism for promoting culture and tourism consumption, advancing the development of consumption scenarios and the upgrading of facilities. Adapting to trends such as experiential consumption, it calls for creating diversified, immersive, and interactive new consumption scenarios. It also calls for developing leisure consumption such as cruise ships and yachts, and RV camping. Popular tourist attractions, museums, and other venues should be encouraged to dynamically adjust opening hours and optimize reservation methods. Carry out the "Tourism China, Better Life" publicity and promotion campaign, and enhance the influence of "May 19 China Tourism Day." Successfully hold key culture and tourism industry exhibitions. Promote the implementation of the paid leave system, advocate flexible staggered vacations, and encourage the establishment of spring and autumn breaks for primary and secondary school students in light of actual conditions. The original text is as follows: Notice of the Ministry of Culture and Tourism on the Distribution of the "15th Five-Year Plan for Culture and Tourism Development" To the departments (bureaus) of culture and tourism of all provinces, autonomous regions, and municipalities directly under the Central Government, the Culture, Sports, Radio, Television and Tourism Bureau of the Xinjiang Production and Construction Corps, all departments and bureaus of the Ministry, the Discipline Inspection and Supervision Group stationed at the Ministry, all directly affiliated units, and the National Cultural Heritage Administration: In order to comprehensively plan cultural undertakings, the cultural industry, and the tourism industry, and to promote the deep integration and prosperous development of culture and tourism, our Ministry has compiled the "15th Five-Year Plan for Culture and Tourism Development." It is hereby distributed to you. Please conscientiously organize its implementation in light of actual conditions. Special notice hereby given. Ministry of Culture and Tourism September 11, 2026 This article is excerpted from the Ministry of Culture and Tourism. GMTEight editor: Chen Wenfang.