361 Degrees (01361) reports its performance for the year 2024, with a net profit attributable to shareholders of 1.1486 billion yuan, representing a year-on-year increase of 19.5%.
12/03/2025
GMT Eight
361 Degrees (01361) announced its performance for the year 2024, with revenue reaching 10.07 billion yuan, a year-on-year increase of 19.6%. The profit attributable to equity holders amounted to 1.1486 billion yuan, a year-on-year increase of 19.5%. Earnings per share were 55.6 cents, and a final dividend of 10.0 Hong Kong cents per ordinary share is proposed.
Looking back on the year, the strong demand for the group's products in the market led to favorable growth rates in all major product categories. This was mainly attributed to the group's continuous efforts in product development and market promotion to advance the omni-channel operations of Wuxi Online Offline Communication Information Technology Co., Ltd., effectively increasing product sales and consumer loyalty.
The revenue of 361 Children's Business continued to grow, with strong sales of footwear and apparel products. This was mainly due to the introduction of products combining professional functions, health technology, and elements of children's fashion to meet the diverse needs of children and teenagers in various sports scenarios.
As of December 31, 2024, the group had a total of 5,750 361 brand stores, with an average store size of 149 square meters. Compared to December 31, 2023, there was a net increase of 11 square meters. Geographically, approximately 75.9% of the stores were located in third-tier and below cities in China, while 5.2% and 18.9% of the stores were located in first and second-tier cities in China, respectively. The group encouraged its distributors and authorized retailers to continue opening larger stores, upgrade stores to the latest image, and increase the number of new stores in shopping malls and department stores. In 2024, the store channel structure continued to be optimized, with the average store size steadily increasing, and retail performance at the terminal continued to be strong.
Looking back on the year, the group had 1,365 sales outlets in overseas markets, covering the Americas, Europe, and the Belt and Road regions. 361 International Business generated revenue of 185.3 million yuan, accounting for approximately 1.8% of the group's total revenue.
Furthermore, the group actively expanded into the international market to enhance the brand's international reputation. Currently, the reputation of 361 products in overseas markets is gradually improving. In April 2024, the 361 overseas e-commerce independent website officially launched, becoming a new window for global consumers to learn about 361 products, marking a further improvement in the internationalization strategy of the 361 brand. In January 2025, 361 opened its first directly operated store in Kuala Lumpur, Malaysia, signaling an important step for the brand in the Southeast Asian market. Looking ahead, the group will focus more on the stable development of the overseas market, actively consolidating the Americas, Europe, and Belt and Road regions, as well as markets with huge growth potential, further enhancing the influence of 361 in overseas markets.