Huawei and SAIC partnership announcement countdown: Huawei releases "Shangjie" registration notice, the intelligent vehicle selection team has already moved in.

The cooperation between Huawei and SAIC has finally confirmed the specific model, and the "Fifth Realm" under the Hongmeng Intelligent Travel is on the verge. On February 11, there were market rumors that Huawei and SAIC may cooperate using the Smart Select Car model, targeting a younger market with prices ranging from 170,000 to 250,000 yuan. "(The cooperation between Huawei and SAIC Smart Select Car) has basically been confirmed, and the Huawei Smart Select Car related business team has now entered SAIC Motor Corporation," a source close to Huawei told Caijing. Another source within SAIC Motor Corporation confirmed that the cooperation between the two parties is indeed progressing, and Huawei will make relevant announcements. In response to this, Huawei responded, "Please refer to official announcements for all information." Different from many rumors in recent months, the cooperation partner chosen by SAIC is the Huawei Terminal BG under the leadership of Huawei Executive Director, Chairman of the Terminal BG, and Chairman of the Intelligent Automotive Solutions BU, rather than the Huawei Car BU, which has been incorporated into another company. In January of this year, Caijing exclusively learned that Huawei Car BU and SAIC have been in negotiations for cooperation, with SAIC even sending representatives to Shenzhen multiple times for this purpose. At that time, the direction of the negotiations between the two parties was similar to the model between Huawei and Guangzhou Automobile Group, but with some differences in details. With the finalization of the cooperation model, the name "Fifth Realm" under the Hongmeng Intelligent Travel has also emerged. According to information from the National Intellectual Property Office and the China Trademark Office, SAIC Motor Corporation applied for trademarks such as "Shangjie" and "SAIC Shangjie" on January 13 and 14, 2025, but the international classification does not include 12 (which includes electric transport tools, electric cars, autonomous driving cars, cars, etc.). Earlier, on November 23, 2023, Huawei Technologies Co., Ltd. applied to register the "Shangjie" trademark, with an international classification of 12. It is worth noting that on February 7th of this year, Huawei announced the registration of the previously applied "Shangjie" trademark, which is currently in the "pending rejection review" process. Prior to this, the "Four Realms" under the Hongmeng Intelligent Travel once experienced a "trademark dispute," during which Huawei transferred the "Four Realms" brand trademarks to its partners. In response to this, Yu Chengdong said, "Due to national regulations, the brand and manufacturer must be integrated, and the brand must be owned by the manufacturer, so we transferred all four 'realms' to the car manufacturers." Over the past year, SAIC Motor Corporation has been undergoing continuous transformation pains. SAIC Motor Corporation's announcement shows that it is expected to achieve a net profit of 1.5 billion to 1.9 billion yuan in 2024, a decrease of 12.2 billion to 12.6 billion yuan compared to the same period of the previous year, a year-on-year decrease of 87% to 90%. The company's wholesale sales of vehicles in 2024 amounted to 4.013 million vehicles, a decrease of 20.07% compared to the same period of the previous year. "At the same time, due to the decline in the gasoline car market and the escalating price war, the company's sales revenue has decreased, and gross profit has declined." "Huawei's once-mentioned 'empowering car companies, helping car companies build good cars' has now fulfilled its promise, as evidenced by the cooperation with Chongqing Sokon Industry Group Stock," an industry insider analyzed, stating that SAIC urgently needs to reverse the situation through cooperation with Huawei, especially for brands like Fei Fan. "In an increasingly competitive and intensifying environment, this cooperation will be crucial for both parties." This article was reprinted from "Caijing," translated by GMTEight, edited by Liu Jiayin.