The market is here, with the October securities APP showing "super strong stickiness". The top 20 in monthly activity have been released, showing how strong the securities have been this month.

In October, the activity of securities apps has indeed significantly increased. Among them, there are 5 securities service apps with monthly active users reaching the level of tens of millions, and 2 securities broker apps with over ten million monthly active users, namely Huatai Zang le Wealth Management App and Guotai Junan Junhong App; 12 apps have monthly active users exceeding 5 million, 16 securities broker apps have over 3 million monthly active users, and among the 36 listed securities apps, 36 have monthly active users reaching a million level. Boosted by market conditions, the activity of securities apps in October continued to rise, with October becoming the peak month for broker app activity this year, based on data from the first 10 months. Analyses show that in October 2024, the active user population of securities service apps reached 184.3057 million, a 15.75% increase from the previous month, with a daily active user number of 64.1104 million, a 14.41% increase from the previous month. As the interface connecting brokers and users, the mobile side is an important carrier for broker service innovation. Under the trend of technology empowering finance, how to enhance user stickiness and improve user experience in the fiercely competitive environment becomes a common focus for all broker apps. During the National Day holiday, many new investors entered the A-share market, and several broker apps launched a series of investment education activities focused on "beginner's guide" themes. Securities apps reached a new level of monthly active users in October The hot market conditions in October were not only reflected in the opening of new accounts by investors, but also quickly manifested in the user activity of broker apps, confirming the strong correlation between broker app activity and market conditions. According to the data on securities app activity in October released by Yi Guan Qian Fan, the monthly active users of the listed apps all showed varying degrees of increase. The top 20 brokers all achieved an increase of over 15% month-on-month, with the highest month-on-month growth rates among the top 5 brokers apps being Industrial Youli Bao App (18.17%), Guosen Dongguan Golden Sun Abrasives App (18%), Changjiang E-Number App (18%), EB Securities Sunshine App (17.95%), and Huaxi Life App (17.43%). In terms of the ranking of monthly active users of broker apps, the top ten are respectively Huatai Zhangle Wealth Management App (12.3501 million users), Guotai Junan Junhong App (10.7618 million users), Ping An Securities App (9.2146 million users), CITIC SEC Trust App (7.6548 million users), Haitong E-Hai Tong Cai App (7.6474 million users), CMSC App (7.6243 million users), China Securities Co., Ltd. Securities Dragonfly Point Gold App (7.5769 million users), GF SEC Easy Gold App (7.5083 million users), Founder Securities Xiao Fang App (7.462 million users), and Galaxy Securities App (6.5812 million users). In terms of changes in ranking, the top three apps led by Huatai Zhangle Wealth Management App remain stable, and among the top 20 broker apps in terms of monthly activity, only CITIC SEC has risen by one place, while Haitong has dropped by one place, with other broker apps maintaining their original rankings. In addition, the daily launch frequency of apps by users is also a key data point for measuring user engagement. In terms of daily active users, the top securities apps are Huatai Zhangle Wealth Management App (4.3661 million users), Ping An Securities App (3.343 million users), GF SEC Easy Gold App (3.2603 million users), Guotai Junan Jun Hong App (3.0592 million users), China Securities Co., Ltd. Securities Dragonfly Point Gold App (2.9852 million users), CITIC SEC Trust (2.5656 million users), Galaxy Securities App (2.4787 million users), CMSC (2.4544 million users), Haitong E-Haitong Cai App (2.4518 million users), and Founder Securities Xiao Fang App (2.3323 million users). As for third-party securities app, Hithink RoyalFlush Information Network, East Money Information, and Shanghai DZH Limited continue to lead with a significant advantage over other third-party apps, maintaining the top three positions. Among them, Hithink RoyalFlush Information Network has a monthly active user population of 39.3421 million, East Money Information has 19.398 million, and Shanghai DZH Limited has 12.9957 million. Compared with broker self-operated apps, third-party apps continue to maintain a clear lead in monthly active users and active user percentages are still higher than broker self-operated apps. However, according to data provided by Yi Guan Qian Fan, the gap in traffic between them is gradually narrowing. Investigation into strategies of multiple brokers In terms of enhancing user experience, Finance Association reporters learned that CITIC SEC Citic Xintou App underwent a major update in October, with comprehensive updates and upgrades on the market-selection page, self-selection page, and trading page, improving visual experience and simplifying operations. Huatai Zhangle Wealth Management App also underwent a new upgrade and redesign in October, changing the original drawer-style pop-up design to a tab bar, and adding information and opportunities sections to make the overall layout clearer and more intuitive. With increasing emphasis on investor education, many broker apps are stepping up their content operations. GF SEC stated that the Easy Gold App remains an important interface between the company and users, with the company insisting on long-termBy investing in exploring the application of financial technology, we have built a series of services based on online marketing, customer acquisition, and operations, laying out comprehensive digital applications to improve the quality and efficiency of customer investments. At the same time, leveraging financial technology artificial intelligence technology, the Easy Gold APP is committed to creating personalized intelligent content services for thousands of people, relying on powerful data platform capabilities, accurately building customer insights and information recommendation models based on customer reading preferences and precise profile tags, intelligently distributing high matching, personalized financial news, providing customers with a more convenient content service experience, improving digital operational efficiency, and achieving continuous customer growth.GF Securities also mentioned that since the outbreak of this round of market trends, the demand from clients for information access and investment communication has been increasing day by day. The company is vigorously promoting the construction of an investor communication platform, creating a professional investment community ecosystem with unique characteristics of GF Securities. On one hand, the company fully leverages the professional abilities of GF's senior investment consultants to continuously provide professional content, Q&A, and investment education services online for clients using the EasyPaiGold App. On the other hand, the company continues to plan and operate popular discussion topics, providing clients with rich information and communication materials to not only assist clients in investment decision-making but also enhance client communication and interaction experience. According to Guotou Securities, to cope with the hot market trends, in terms of system deployment, combined with the peak market trends on September 30 and historical records, the company has conducted inspections and capacity evaluations of various systems during the National Day holiday period. The Guotou Securities App core systems and popular channels have been comprehensively expanded and upgraded. For market opening emergencies, relevant personnel have been arranged to be on duty in advance during the National Day period, inspecting and improving the emergency plans of the Guotou Securities App, completing system-wide expansion and inspections before the market opens on October 8, and real-time monitoring of various system access data. In case of access slowdown, lagging, or errors, the system will automatically or manually control the flow of function access based on business priority to ensure the efficiency of trading and key function access and customer order experience. In addition, Guotou Securities has established emergency plans, providing designated feedback channels for issues encountered by clients using the app. Dedicated personnel are assigned to analyze and solve issues for each business line, with a 24/7 response, Q&A, and resolution. Furthermore, in terms of online operations, Guotou Securities has adopted a new approach. Through cooperation with Wuxi Online Offline Communication Information Technology Co., Ltd., Guotou Securities utilizes new media operation advantages to attract and retain customers through private domain customer operations, full life cycle management, and account opening and recall points, among other comprehensive measures. Firstly, targeting the younger and more internet-savvy new customer group brought by the October market trends, Guotou Securities' mobile app has launched a series of "Newbie Village Strategy" content, focusing on basic account functions, ETF product strategies, intelligent investment tools, etc., to address the demands of these customers for efficient and streamlined trading experiences. Secondly, in response to the frequent policy developments and upward market volatility in this round of trends, Guotou Securities, leveraging its new media operation advantages, provides customer companionship, content interpretation, and market analysis in the form of short videos, live streams, and themed articles to establish customer stickiness and professionalism for long-term customer engagement. Thirdly, acting as an assisting hand for offline investment consultants, Guotou Securities has specifically launched the "New Customer Operation One-Stop" through the enterprise WeChat and employee app, integrating high-frequency new customer-related issues, marketing materials, and business operation guides to ensure quick responses to customer's personalized inquiries and business needs, thereby enhancing customer satisfaction. In response to the current trend, Haitong has enhanced account opening efficiency through app process optimization and resource allocation, optimizing account opening experiences and new customer service strategies to increase customer video service efficiency by more than 20% and reduce average account opening time by 10%. A specialized "Account Opening Taskforce" has been established within the company, with concentrated office work and 24/7 online service, increasing daily account opening capacity by over 5 times. In terms of organizational structure, Haitong has quickly set up an online service team consisting of the Fund evaluation team from the Financial Products Department and the Trading Strategy team from the Digital Finance Department. By building a product pool covering more than 50 segment industry themes, and collaborating with research institutes and star financial consultants of branches, research results are communicated to customers in a contextualized manner through research topics, short videos, live streams, etc. In recent live streams, the highest viewership across all channels was close to 600,000. Haitong further mentioned that through recent market and industry education, client awareness of ETF categories has strengthened. In this round of market trends, the active users in the "Financial Management" module of the e Haitong Cai App have increased by over 50% MoM, confirming customer interest and acceptance of ETF categories. Through over 40 operating strategies such as "My First ETF" and "The Bull is Here, How Do Newcomers Buy in the Market," along with the "ETF Research Institute" function, the app integrates product education, intelligent tools, and interactive communication, guiding new market entrants in their investment journey. Additionally, e Haitong Cai App continues to deepen the development of intelligent tools with the use of 45 stock selection functions and 610 stock selection indicators to enhance investment efficiency for transaction-oriented clients. Since September, the number of users utilizing functions such as intelligent stock selection and short-term investment strategy on e Haitong Cai has increased by over 300% and 600%, respectively. This article is sourced from "Cailianshe"; GMTEight Editor: Liu Xuan.