Pagoda GP (02411) shows strong momentum in stock repurchases, with accumulated repurchased shares exceeding ten million. The implementation of the new strategy is proving effective.

Since October, China's largest fruit retail operator, PAGODA GP (02411), has frequently used real gold and silver to repurchase shares. According to an announcement by Baiguyuan, on November 12, 2024, the company spent HK$425,900 to repurchase 280,000 shares. It is worth noting that since October, Baiguyuan has repurchased company shares in the market sixteen times, with a total repurchase of 15.28 million shares. On January 11 of this year, Baiguyuan announced an H-share repurchase plan, planning to use up to RMB 634 million to repurchase up to 118 million H shares, equivalent to 10% of the total number of H shares issued when the shareholders' meeting was held. For the market and investors, share repurchases convey Baiguyuan's confidence in future development prospects to the market, helping to boost investor confidence. Through share repurchases, the company can also optimize its capital structure, reduce financial costs, and improve the company's financial health. In addition, share repurchases reduce the supply of shares in the market, which usually leads to a rise in stock prices, benefiting investors. In the second half of this year, Baiguyuan launched the "High-quality Cost-effective Word-of-mouth Battle", introducing high-quality cost-effective "Repayment Fruit" every month, allowing more consumers to enjoy the wonderful experience brought by high-quality fruits. The first phase, "A-grade-Zespri SunGold Kiwifruit (large fruit)", the second phase, "A-grade Autumn Moon Pear (large fruit)", and the third phase, "Signature Mi Zong Green Fruit" quickly became the "Store Hot-selling Products" of the period, receiving market acclaim. Specifically, on November 6, Baiguyuan's third phase of the "Good Fruit Repayment-Signature Mi Zong Green Fruit" event concluded successfully. It is understood that during the promotional period from October 17 to November 6, large fruits priced at 3.9 yuan/each and some medium fruits priced at 2.9 yuan/each in certain stores won the favor of consumers with high cost-effectiveness and high-quality taste, with a total sales volume exceeding 5.63 million units, a year-on-year increase of 69.2%. At the same time, the "National Trend Good Fruit Health Season" theme flash activities paired with it have been well received by many young people. The "National Trend Good Fruit Health Season" event showcases the deep integration of domestic fruits and intangible cultural heritage to consumers. This year, Baiguyuan invited Zhang Duotang, the curator of the "Guangling Paper-cut Art Museum" and an inheritor of intangible cultural heritage, to create a special intangible cultural heritage paper-cut collaboration packaging for the "Mi Zong Green Fruit", allowing consumers to personally experience the extraordinary intangible cultural skills and the deliciousness of domestic kiwi fruit. The popularity and recognition of Mi Zong Green Fruit have been significantly enhanced. Industry analysts believe that the successful promotion of Mi Zong Green Fruit is not only due to its breakthroughs in marketing innovation and cultural integration, but also to the unremitting efforts of Baiguyuan in the fruit industry. Since 2009, Baiguyuan has been rooted in the soil of "Zhouzhi, Shaanxi", one of the original birthplaces of kiwi fruit, through ecological transformation of the orchard environment and continuous improvement of planting technology. In 2017, the flagship Mi Zong Green Fruit was officially launched, symbolizing the "ancestor of kiwi fruit". Its golden sweet and sour ratio of "8:2" is more suitable for the Chinese palate, making it a "national treasure" in the fruit industry.