New stock news | Mo Ge Ping second disclosed that the Hong Kong Stock Exchange Main Board ranks seventh in the high-end beauty group market in China with a market share of 1.8%.

According to the disclosure by the Hong Kong Stock Exchange on October 9, Mao Geping Cosmetics Co., Ltd. (referred to as Mao Geping) has submitted its listing application to the Main Board of the Hong Kong Stock Exchange, with CICC as the sole sponsor. The company had previously submitted a listing application to the Main Board of the Hong Kong Stock Exchange on April 8 this year. The prospectus shows that Mao Geping is a leading Chinese high-end beauty group. Founded in 2000 by Mr. Mao Geping, a prominent figure in the Chinese beauty industry, the company has established a strong influence in the industry. According to Frost & Sullivan data, the company is the only Chinese company among the top ten high-end beauty groups in the Chinese market, ranking seventh in retail sales by 2023, with a market share of 1.8%. The Chinese high-end beauty market grew at a compound annual growth rate of 7.8% from 2018 to 2023, reaching RMB 194.2 billion in 2023, and is expected to continue growing at a compound annual growth rate of 9.9% to reach RMB 311 billion in 2028. Domestic beauty groups, with insights into Chinese consumer preferences, are able to meet the growing demand driven by cultural pride and increasing identification with Eastern aesthetics. The market size of Chinese domestic beauty brands grew at a compound annual growth rate of 9.8% from 2018 to 2023, higher than the 5.9% compound annual growth rate of international brands during the same period. Based on the founder Mao Geping's aesthetic philosophy, the company has created a series of beauty products that blend light-shadow aesthetics and Eastern aesthetics to demonstrate the best makeup effects. The company has two major beauty brands: flagship brand MAOGEPING and Zhi Ai Zhong Sheng. Each brand offers a selection of makeup and skincare products to meet the needs of different consumer groups. MAOGEPING, the flagship brand launched by the company in 2000, was named after founder Mr. Mao Geping. The MAOGEPING product line follows the principles of light-shadow aesthetics and Eastern aesthetics. Light-shadow aesthetics refer to the use of highlighting and contour techniques to make facial contours more defined. Eastern aesthetics encompass aesthetic principles and concepts derived from traditional Chinese culture, resonating deeply with Chinese consumers. The company's pursuit of these aesthetic principles not only solidifies MAOGEPING's position in the high-end beauty industry but also achieves a perfect combination of artistry and makeup techniques with the essence of Eastern culture, enhancing the makeup effects. According to Frost & Sullivan data, MAOGEPING is the only domestic brand among the top fifteen high-end beauty brands in the Chinese market, ranking twelfth by 2023 retail sales, with a market share of 1.8%, in line with industry standards (including retail price, sales channels, and brand recognition). In 2008, Mao Geping expanded its brand portfolio through the Zhi Ai Zhong Sheng brand, a brand tailored for consumers seeking cost-effective products. Zhi Ai Zhong Sheng offers a range of makeup and skincare products that cleverly balance cost and effectiveness. By targeting the mass market, Zhi Ai Zhong Sheng ensures it reaches a wide customer base. Financially, as of June 30 in 2021, 2022, 2023, and the first six months of 2024, Mao Geping achieved revenues of approximately RMB 15.77 billion, RMB 18.29 billion, RMB 28.86 billion, and RMB 19.72 billion respectively; during the same period, the company's profits and total income amounted to approximately RMB 3.31 billion, RMB 3.52 billion, RMB 6.63 billion, and RMB 4.93 billion respectively.