Explore the art expression of trendy IP, POP MART (09992) collaborates with Anaya to launch the "Little Wild in the Wilderness" art co-creation project.

Recently, POP MART (09992) collaborated with Ananya to launch the "Little Hideaway" art co-creation project, attracting the attention of many tourists through art installations, flash mobs, and video art exhibitions. In the Ananya community in Qinhuangdao, Hebei Province, sculptures of POP MART's IP character Hirono Ono appeared next to the Lonely Library, facing the sea, experiencing a unique life. The public opening day of the video art exhibition will begin on August 19 and continue until October 7. In addition, POP MART will also launch the Hirono Ono Long-term Art Plan - an art tour exhibition, to strengthen Hirono's content expression and IP character, helping to continue breaking boundaries. As an emerging trendy IP, Hirono Ono is currently in a stage of rapid development. In the future, it may continue to explore the expression of art and human emotions through collaborations with renowned artists and self-initiated art projects. This strategy not only enriches the content of the IP but also provides consumers with a deeper emotional resonance. In addition to traditional figurine products, Hirono Ono also plans to collaborate with trendy lifestyle brands to launch a variety of products covering home furnishings, clothing, and toys. This cross-border collaboration aims to integrate Hirono Ono into more lifestyle scenarios and form a deeper connection with young consumers. This connection is not limited to the products themselves but is more about the close integration with the consumption habits of young people, enhancing the brand's affinity and appeal. According to POP MART's 2024 interim report, in the first half of this year, Hirono Ono has triggered emotional resonance among fans with its unique design language and opened Hirono IP lifestyle flash stores in major cities, launching new categories such as clothing, home furnishings, and peripherals, achieving a revenue of 250 million yuan, a year-on-year increase of 124.3%, highlighting the deep potential for further exploration of the Hirono IP. Furthermore, Hirono Ono will gradually open up commercial brand authorization cooperation windows, continuously expanding the awareness of the IP through commercial collaborations. On June 27th of this year, the Ono flash store landed in Bangkok, launching exclusive limited edition products Ono X Paula and innerflow exhibition sculptures, new trendy products that were enthusiastically sought after by local consumers, achieving nearly 5 million yuan in revenue on the first day. At the recent mid-term performance meeting, POP MART founder and CEO Wang Ning once said they will adhere to the principle of "striving upwards and looking outwards". In the future, the brand image of Hirono Ono will become more diverse, becoming an independent trendy IP symbol, breaking through the limitations of IP recognition and development, embracing broader market prospects, and becoming another testament to the "brand striving upwards" concept.