Sanquan Food Co., Ltd did not lose.

This article is from Securities Star Recently, Yuanchuan Research Institute's public account delved into an article titled "Prefabricated Vegetable Internal War: Sanquan and Anjoy's Race". The article first reviewed Sanquan as a pioneer in the prefabricated vegetable industry, leading the market trend with star products such as frozen dumplings and tangyuan, and maintaining a leading position in the industry. However, over time, Sanquan's growth momentum has gradually weakened, with the core reason being its relatively single income structure and heavy reliance on traditional retail channels. Meanwhile, Anjoy Foods Group achieved rapid growth by implementing a diversified product strategy, sharp market insight, and active deployment in e-commerce channels, eventually surpassing Sanquan in 2020. However, in the author's view, this article may be too focused on the "tactical" aspects of corporate competition strategies, and may not fully consider the shaping of competitive advantages in consumer brand demand. The current market leading position of Anjoy may not be as solid as described in the article; and Sanquan's brand strategy does not necessarily mean that it has fallen into a wrong path. Different paths, how can we talk about the birth of a "new king"? Although Anjoy Foods Group and Sanquan Food Co., Ltd each have their own place in the food industry, their business models and market positioning are significantly different. Anjoy Foods Group's rise demonstrates the strategic advantage of quickly seizing the market of popular foods such as meatballs, hot pot ingredients, and crayfish through product diversification and market penetration. However, this strategy also has limitations, especially when the selected niche market is small, the growth ceiling is correspondingly low. For example, after the crayfish market was once booming, its growth has slowed down due to intensified market competition and changes in consumer tastes. This phenomenon is not unique, as prefabricated vegetable brands in general are facing "single product anxiety". For example, the prefabricated vegetable single product like pickled fish once led the market trend, but many brands later followed suit, intensifying market competition. This has led many prefabricated vegetable brands to rethink their strategies and realize that they cannot overly rely on market single products. Zhenwei Xiaomeiyuan is a clear example. Their signature dishes have excellent flavors and daily sales. However, for non-daily consumption products like crayfish, they do not promote them as their main products. The company's founder, Pu Wenming, pointed out in an interview that they do not excessively invest in developing large and hard dishes, as the market sales period for such dishes is very short. The large number of "me-too" products on the market has indeed impacted the sales of original products, but the deeper reason for poor sales of some products may be that the brands do not match the products with the sales channels. For example, Yins... The rest of the text is not available.Shortening the waiting time for both food preparation and customers, improving the operational efficiency of the restaurant.In the highly competitive and high turnover industry of food and beverage, pre-prepared food has attracted great appeal to practitioners in the industry due to its advantages of high profit, high efficiency, low space and manpower requirements. Especially for chain brands, by preparing pre-prepared food in a central kitchen, they not only achieve taste standardization but also further enhance profit margins, helping the business grow and become stronger. With the continuous rise of the chain rate in Chinese food, the use of pre-prepared food in the food and beverage industry is becoming increasingly widespread. Especially in large shopping malls, many restaurants choose to use pre-prepared food due to factors such as fire regulations. This means that consumers dining in shopping malls are very likely to eat pre-prepared food. However, the widespread use of pre-prepared food has also sparked consumers' nostalgia for traditional food and beverage. Although pre-prepared food brings efficiency and convenience, it also changes our perception of "eating." The emotions and craftsmanship behind the food are diluted, and food is no longer an emotional connection between the chef and the diner but has become an industrialized assembly line product. This may result in the food in restaurants becoming less important, while factors such as service, environment, and presentation become more prominent. Furthermore, platforms like Meituan and Ele.me may not only disrupt traditional business models but also play an important role in promoting the popularization of pre-prepared food. With the increasing proportion of delivery and restaurant marketing costs in the takeout business, in the future, we may no longer need to dine in restaurants personally but can conveniently enjoy pre-prepared meal kits at home. This change will undoubtedly have a profound impact on the food and beverage industry landscape and consumers' eating habits. "Sanquan Food Co., Ltd, not in a hurry to fight back" In industries with barriers, price wars between two giants often make it difficult for small practitioners to survive, but this competition brings joy to consumers. Taking the food processing industry where Sanquan Food Co., Ltd operates as an example, when Anjoy Foods Group expands through economies of scale and creates an "apparently victorious" situation, Sanquan chooses not to directly confront but to further consolidate and enhance its core competitiveness. Sanquan's founder, Chen Zemin, once pointed out profoundly: "Many companies go bankrupt not because of a lack of resources, but because of excessive expansion. As long as a company does things within its capabilities, it can develop steadily. Therefore, I have always insisted on focus, dedication, and professionalism for decades, dedicated to doing one thing to the extreme." It is foreseeable that as long as Sanquan continues to deepen its cultivation in the field of pasta and firmly grasp the hearts of consumers, it will undoubtedly occupy an important position among the giants in the future of the CHINA FOODS industry. This article is sourced from Securities Star.