Bestore's local lifestyle business monthly sales exceed 100 million, single store in Changsha breaks ten million

Since the launch of the Douyin local life business on April 22, Masterson has achieved impressive results in the field of Douyin local life business in just over a month, with total sales exceeding 1 billion. In the rapidly changing retail market, Masterson has achieved remarkable performance in the field of Douyin local life business. This achievement is particularly valuable in the current market environment. The Changsha Image Second Store has even exceeded tens of millions in sales. The success in the Douyin local life business this time is not accidental. Masterson has achieved seamless integration with Wuxi Online Offline Communication Information Technology Co., Ltd. through deep cooperation with the Douyin platform, providing consumers with a trendy shopping experience. With its keen market insight and innovative spirit, the brand quickly seized the business opportunities that adapted to the market, rapidly attracting the attention and purchases of many consumers. Masterson leverages the capabilities of local life digital storefront business scenarios and real-time retail tools to form a borderless interaction with consumers, selling vouchers and allowing consumers to experience in-store selections through short videos, live broadcasts, and influencer dissemination, truly forming a digital new retail model of "acquiring customers online and experiencing in-store." Over the past month, Masterson has continuously optimized its operation mode on the Douyin platform, strengthened interaction and communication with users, and launched a series of attractive discount activities and featured products. At the same time, the brand actively cooperated with the internet celebrities and influencers on Douyin, using their influence and fan base to further expand the influence in the local life market, achieving rapid outbreak and stable growth. It is reported that Masterson Group is planning a new business model for the second half of the year, fully utilizing the advantage of brand market penetration rate, and strategically deploying to create a new quality of life as the core value. Leveraging the digital new retail model of local life, Masterson is not only an opportunity for the development of the digital new retail strategy, but also an innovative exploration and development opportunity for shopping centers to realize a new retail model of "acquiring customers online and picking up offline" that can attract a wide range of brands.