Shanghai: The goal is to form a more competitive cluster of commercial brands by 2028.

The Shanghai Municipal Commission of Commerce and seven other departments have issued the "Action Plan for Strengthening Shanghai Commercial Brand Construction." Strengthening commercial brand construction is an important task to better meet the demands of consumption upgrades, and to boost and expand consumption. In order to further leverage the advantages of Shanghai's rich commercial formats, diverse market entities, active commercial innovation, and high international market visibility, by 2028 we aim to form a more competitive commercial brand cluster, a more effective commercial brand promotion mechanism and support system. Furthermore, we will enhance the aggregation, visibility, and reputation of Shanghai's commercial brands, and raise Shanghai's international consumer city status. This action plan is designed for this purpose.