Exclusive | This year's 11.11 timing confirmed: Opens at 8 p.m. on October 9th.

Sina Technology exclusively learned that JD's 11.11 will officially start at 8:00 pm on October 9th. In addition, this year JD's 11.11 has made changes in terms of timing and promotional strategies. In terms of timing, the start time for 11.11 on various platforms this year has been moved up, with JD choosing to start on the first day after the "Golden Week" holiday. An internal source at JD revealed, "This timing is mainly to provide consumers with more time to select and enjoy discounts on products, and items will be available for sale immediately without the need to wait." In terms of promotional strategies, JD's 11.11 this year will be more simplified. According to Sina Technology, JD will focus on "official price reductions to as low as 10%", meaning consumers can directly enjoy discounts on individual items without having to meet a minimum purchase requirement.