Multiple brands confirm a fixed price increase in gold jewelry.

On September 29th, it was reported that with the rise in international gold prices, the prices of domestic brand 24K gold jewelry have surpassed 1100 yuan per gram. Many mainstream domestic jewelry brands such as Zhou Dasheng, Caohongji, and Zhou Shengsheng have started to gradually increase the prices of their "fixed-price" gold jewelry. A staff member at a Zhou Dasheng store in Wuhan confirmed the price increase to reporters. He told reporters that after the upcoming National Day holiday, the prices of Zhou Dasheng's "fixed-price" jewelry will increase by approximately 20%-30%, but the specific products and the extent of the increase are still being determined. Employees from Longfeng Jewelry and Lao Fengxiang stated that they have not received any notification of a price increase. An employee at Longfeng Jewelry said that the fixed-price products in their store have not increased in price this year, so if the price remains unchanged, buying them will be similar to buying by weight. An employee from Lao Fengxiang mentioned that due to the significant increase in gold prices this year, they cannot set the fixed-price discounts too low, so it is very cost-effective to buy fixed-price jewelry now before the prices increase. The aforementioned Zhou Dasheng staff member also mentioned that because fixed-price exchanges are based on weight, the current high selling price is related to the high gold value, and many people are coming to exchange their gold. Since September, international gold prices have continued to rise, with an accumulated increase of about 9% so far this year, and an increase of over 40% for the year. Wind data shows that on September 23rd, the international gold price broke through the $3800 mark for the first time, with COMEX gold futures prices reaching $3824.60 per ounce, closing at $3796.9 per ounce on that day.