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Lei Jun said that Xiaomi's car has undergone earth-shaking changes in its user structure, with close to half of the users being women, which is all due to the promotion of high-end products in the past 5 years. "In the exploration process of these 5 years, we have gradually formed a methodology for high-end products, namely the three major guiding principles - technology leadership, cognitive leadership, and aesthetic leadership. We need to improve ourselves in these three dimensions in order to successfully move towards high-end products step by step. Therefore, we organize discussions every quarter to review the achievements and difficulties encountered in the process of high-end product development."