Dialogue with Lei Jun: Making supercar experiences accessible to the masses is the direction we are actively working towards.

date
26/09/2025
After today's 2025 annual speech event by Lei Jun, chairman and CEO of Xiaomi Group, Lei Jun had a dialogue with the media. Lei Jun said, "It's extremely difficult to provide personalized services. Many people opposed it and criticized it when we first started. But I believe that if we don't explore it, it's hard to do it well." He said, "In today's society, people's demands for personalization and aesthetics are increasing. How to provide the same experience of supercars to the general customers is the direction we are striving for."