Lei Jun: Nearly half of Xiaomi's car users are women, and the user structure has undergone a revolutionary change, driven by high-endization over the past 5 years.

Lei Jun said that nearly half of Xiaomi's cars are owned by women, showing a dramatic change in the user structure, which has been driven by a trend towards high-endization over the past 5 years. "During this 5-year exploration process, we have gradually developed a methodology for high-endization, which includes three major guiding principles - technology leadership, cognitive leadership, and aesthetic leadership. We need to improve ourselves in these three dimensions in order to successfully achieve high-endization step by step. Therefore, we organize discussions every quarter to evaluate our progress in high-endization, identify difficulties we have encountered, and avoid potential pitfalls."