Lei Jun recalls the difficulties of campaigning in New York: he sent more than 20 emails in a row without receiving a reply, and the other party wondered, "Why would a mobile phone manufacturer come to New York?"

At today's 2025 annual speech by Lei Jun, Chairman and CEO of Xiaomi Group, he talked about the journey of Xiaomi's cars to challenge the Nrburgring. He said that they encountered many difficulties and after contacting the other party, they sent more than twenty emails in a row, but never received a reply, as the other party completely ignored them. Finally, they were finally promised to be received, and after meeting, they found out the reason, that the other party's question was: "Why would a Chinese smartphone manufacturer come to the Nrburgring?"