Vice President Hu Yu of Zhongjin Wealth Securities: Three key capabilities are needed for the transformation of the buying party consultant.

On September 24th, at the 2025 China Securities Industry Wealth Brokerage Summit co-hosted by Securities Times and Southern Fund, Hu Yu, a member of the Executive Committee and Vice President of Zhongjin Wealth Securities, believed that the core contradiction in the securities industry lies in how to move from red ocean competition to blue ocean market and explore new profit models. Hu Yu pointed out that the transformation of buyer consulting is a systematic project, not a single business. Its core lies in three major capabilities: surpassing simple product selection on the asset side, building comprehensive capabilities covering product trading, planning, operations, and wealth planning; on the consulting side, the key is in the reform of the assessment mechanism, using digitalization to empower consultants and must closely integrate the long-term interests of employees, the company's commercial value, and the long-term interests of customers; on the client side, the challenge is how to translate grand narratives into a deep understanding and companionship of specific demands of individual investors, and promote back-end professional forces to serve customers on the frontlines. He emphasized that the essence of constant change is to incorporate professional capabilities and customer service into the company's genes and cultural beliefs, ultimately manifesting in organizational transformation.