Uber launches pre-paid passes in the United States, offering up to a 20% discount.

Uber is still trying to change the perception that its taxi service is too expensive by introducing a new feature aimed at helping customers save money on their frequent travel routes. Today, the company launched prepaid passes, where customers can pay discounted prices in advance for the trips they take regularly. Passes will be sold in sets of 5, 10, 15, or 20 trips, with the more sets purchased, the greater the discount. Depending on the number of prepaid passes purchased in advance, discounts range from 5% to 20% off the average trip cost. Uber will promote these passes to customers by comparing the cost of individual trips to the discounted cost when purchased in bulk.