Mercedes-Benz and ByteDance upgrade strategic cooperation: covering areas such as smart cockpit, intelligent driving, and marketing.

On September 23, Mercedes-Benz Investment Co., Ltd. and Beijing Bytedance Network Technology Co., Ltd. announced the signing of an upgraded strategic cooperation memorandum to jointly promote the cross-industry integration of artificial intelligence technology. This strategic cooperation covers various business areas including intelligent assisted driving, intelligent cockpit, intelligent development, digital marketing, and customer operations. This signing is a strategic upgrade of the cooperation between Mercedes-Benz and Bytedance after joining forces with Volcano Engine in 2023. The first Mercedes-Benz model equipped with the Douyin large model - the all-new electric CLA - is set to be launched this autumn.